Challenge Atlanta, a Catholic girls’ organization, will team up with Dillard’s at North Point mall to host the fifth annual “Pure Fashion” luncheon and fashion show Sunday, March 28, noon-3 p.m. at the Grand Hyatt in Buckhead.

The event, which includes a silent auction, focuses on promoting fashionable yet modest attire for pre-teens, teens and their mothers.

Last year’s event drew close to 500 attendees.

FOX-5 news anchor Russ Spencer will be the guest speaker. A father of five girls and one boy, Spencer is uniquely qualified to speak to young girls and their mothers about the challenges faced by young women trying to live the virtues of purity and modesty in a culture that promotes suggestive attire for even the youngest girls.

Skotti Stewart, chairwoman of this year’s event, said that it is often a challenge for young women to dress modestly.

“As pop stars and celebrities dictate fashion, it is increasingly difficult to find clothes for even our youngest children that are attractive and age appropriate, not seductive,” she said. “A young girl’s innocence is a priceless gift that should be cherished, not squandered. We hope to show the mothers and the girls who attend that there are designers and stores that understand this and provide stylish yet modest clothing, and that if we as consumers insist on age-appropriate styles for our children, the market will be forced to respond.”

Jeanne Bentley, a senior at Marist High School, agreed.

“The Pure Fashion show is great because it lets girls know that you can look cute without having to show off your body,” she said.

Julie Wilborn, a mother of a sixth-grade girl at Pinecrest Academy in Cumming, said modesty reaches beyond the superficial.

“For us, the fashion show is a great aid in giving our daughter something that is so absent in society today—an awareness of her dignity as a child of God—that her value goes far beyond the exterior to something so much deeper.”

Tickets to the event are $35 per person, and proceeds will benefit the Challenge club’s activities and outreach programs in Atlanta communities.

For ticket information contact Denise Peabody at (770) 205-8179, or e-mail: purefashion@bellsouth.net.